Author Archive for Franklin Rios
As president of Luminar, Franklin Rios brings more than 20 years of management, business development, sales and marketing experience in the interactive, e-commerce, telecomm and media industries. Franklin's LinkedIn Profile
Posted By Franklin Rios08/29/2012
How do Cubans in Miami spend their money, technology wise? What’s the typical dollar amount for a Puerto Rican male in New York City to spend on food? If you’re like me, you’ve found data on U.S. Hispanics illusive. Real insights — not just general cultural assumptions and stereotypes — have been sorely lacking.
But that’s all changing.
I’m pleased to announce the launch of Luminar, the first analytics and modeling provider that uniquely serves the U.S. Hispanic market. As president of Luminar, I am joined by an executive team and a group of data analytics and scientists who are passionate about changing the data landscape as it relates to the U.S. Hispanic community.
Using proprietary analytical modeling technology, we unlock “big data” to produce the business intelligence marketers need to reach U.S. Hispanics in a highly targeted way. Broad-stroke strategies and generalities about U.S. Hispanics are a thing of the past.
When you consider that U.S. Hispanics are set to spend $1.5 trillion by 2015, we’re excited about the opportunity to help set the stage for a truly profitable relationship between marketer and consumer — today and well into the future.
Posted In: Blog